Shop in Hong Kong without crossing the Border – Hoko Mall in Qianhai

Qianhai Chow Tai Fook Global Goods Shopping Centre, or CTF HOKO, is a new-concept shopping platform that connects the Shenzhen and Hong Kong consumer markets.


Phase one of HOKO started hosting about 24 stores on Dec 7 in Shenzhen. Chow Tai Fook, cosmetic retailer Sasa, Meixin cakes, clothes retailer ISA, medicine store Eu Yan Sang and several cross-border e-commerce stores of international goods have set up shop at the hub.

CTF executive director Adrian Cheng Chi-kong claimed 70 to 80 percent of the goods at the hub boast a price tag comparable to Hong Kong or even cheaper as reported by the China Daily Paper.

Qianhai is Shenzhens new free-trade zone, and an area that’s has huge development plans well underway.

CTF HOKO adopts an O2O (online-to-offline) business model, combining bonded goods on display and a cross-border e-commerce platform. Consumers can select their goods on or its mobile phone application, and have them delivered to their addresses for free.

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